BUS_ 154 Operational Strategy
The course describes the operations of a small business. Your studies will include the following topics: selecting a location, planning an efficient layout, describing the licensing and regulatory requirements, choosing a business name, determining hours of operation, determining fixed asset requirements, managing inventory, locating suppliers, investigating insurance and estimating start-up costs. The course content and learning activities will help you develop an operational strategy for your business.
3.0
Credit Units
15.0
Lecture hours
30.0
Lab hours
Learning Method(s):
Lecture/Lab, Correspondence, Online/Blackboard
Prerequisites:
HR 145 Minimum Grade of 60 (concurrent)
and MKTG 155 Minimum Grade of 60 (concurrent)
BUS_ 155 Business Plan Preparation
The course will help you prepare a business plan that combines your finalized marketing, operational, human resource, and financial strategies with a mission statement and executive summary. You will develop a verbal presentation of your business plan and deliver it in a simulated business environment.
3.0
Credit Units
15.0
Lecture hours
30.0
Lab hours
Learning Method(s):
Lecture/Lab, Correspondence, Online/Blackboard
Prerequisites:
FIN 151 Minimum Grade of 60
FIN_ 151 Financial Strategy
The course describes the methods used to finance a business. You will investigate sources of financing, learn how to approach lenders and examine the basic forms of collateral security. You will also prepare a statement of projected costs and sources of funding for your business. The course describes financial projections focusing on the projected cash flow statement and projected income and expense statements and uses this information to determine the breakeven point and return on investment. You will develop a financial strategy for your business.
4.0
Credit Units
60.0
Lecture hours
Learning Method(s):
Lecture/Theory, Online/Blackboard
HR__ 145 Human Resource Strategy
You will identify human resource requirements for a small business, including creating job descriptions, hiring staff, and managing performance. You will also examine the issues of compensation, discipline, training plan development, and labour standards. You will select a professional support team, and prepare a resume for inclusion in your business plan. You will prepare a complete human resources strategy for your proposed business.
2.0
Credit Units
36.0
Other hours
Learning Method(s):
Lecture/Lab, Online/Blackboard
Prerequisites:
BUS 154 Minimum Grade of 60 (concurrent)
MKTG 153 Marketing Research
You will learn how to conduct marketing research. You will learn how to describe the target market, industry, competition, and external factors for your business.
3.0
Credit Units
12.0
Lecture hours
33.0
Lab hours
Learning Method(s):
Lecture/Lab, Correspondence, Online/Blackboard
MKTG 154 Four Ps of Marketing
The course will examine the four Ps of marketing. You will be able to describe the product, price, distribution, and promotional plan for your business.
3.0
Credit Units
21.0
Lecture hours
24.0
Lab hours
Learning Method(s):
Lecture/Lab, Correspondence, Online/Blackboard
MKTG 155 Marketing Strategy
Your studies will focus on methods to assist you to determine market potential and market share. The course will combine market potential and market share information with marketing research from MKTG 153 and the marketing mix described in MKTG 154 to create a marketing strategy for your business.
1.0
Credit Units
0.0
Lecture hours
15.0
Lab hours
Learning Method(s):
Lab/Practical, Correspondence, Online/Blackboard
Prerequisites:
MKTG 153 Minimum Grade of 60
and MKTG 154 Minimum Grade of 60
